How to Gain a Fundraising Meeting in Only 20 Seconds

Have you ever walked away from a chance encounter mentally kicking yourself for not sharing what’s on your heart? We've all been there. God is constantly giving us opportunities to share His goodness and how He's moving. It’s up to us to maximize those moments. The challenge is, figuring out how to take those surface-level conversations and transform them into an opportunity to share about God’s good work. 

What if, instead of allowing those moments to slip by, you were prepared at all times to raise awareness? You need a strategy for these “unplanned” meetings. Not only do you need a strategic plan, you also need an attention-getter; all you have is about 20- 30 seconds to engage your listener.

What Have You Been Up To?

Be prepared to answer in a way that generates interest in what God is calling you to do, and create an opportunity for follow-up. 

You have to find the most compelling need about what you’re doing and share that message in the brief - maybe 20 to 30 second - time period you’re given. The ultimate goal is to get the listener excited about what you’re doing so they begin wondering how they can be a part of the solution with you.

Here's a few things you could think through:

1- Share the reason you’re going. This is the need for you specifically to be there. Why should this person be motivated to help? The reason you care is quite often the reason others will care too.

2- Show your passion. Be energetic and excited about the solution you have been called to implement. People don’t want just information, they want a heartfelt story. Your enthusiasm can be contagious.  

3- Stay away from detailing the programs and services your ministry will offer. That is, until you can set up a planned meeting. This leaves them wanting to know more when you meet again.

You want them wanting to know more about how to become a part of the solution, and you want to create an opportunity for follow-up. For example, “I'd like to tell you more about this ministry. Would it be okay if I gave you a call in a couple days to put something on the calendar?” It's that simple. Take advantage of every 20 second ministry opportunity you’re given.


Jodie Coher, Communication Specialist

With a passion for discipleship, it’s a true joy for my writing to be a small part of sending others to the mission field. I also enjoy interacting on social media and spending time with my small family in Missouri.

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