When you get a chance to speak to an entire group, you don’t want to be boring. And if you’re fundraising, these opportunities are extremely valuable. It may be a Sunday school class, a Bible study, or a few friends; whatever the audience, you need to appear professional, prepared, and personable.
Here’s your checklist to get started!
The first thing you need to decide is, what is the main idea of your message. If your audience leaves with just one idea, what should it be?
You audience should walk away feeling like they learned something, and they should have a good idea of your solution.
Select only a couple of key ideas to support the main idea of your message.
Keep your audience in mind as you create your presentation. The presentation is for their benefit, not yours.
Keep it short, the average adult attention span for a presentation is 20 minutes. Let your handout outline the details.
Limit the text on each slide. Each slide should contain only one idea. So, use keywords.
One slide = one idea.
With each slide, ask yourself why you’re including it. Is it for your audience or to help you? If it’s there to help you, eliminate it. Don't use slides as a manuscript.
When possible, use images instead of text to represent an idea.
Use high-resolution photos. And lots of them.
Use full-bleed images and place your text in the empty (non-noisy) space of the image.
Use no more than two different fonts, vary font size instead.
When presenting, do not read your slides. Instead, present your ideas with confidence; speak with enthusiasm, energy, and passion.
Enjoy your opportunity! And after the presentation, spend as much time talking one on one with the attendees as you can possibly give them. Fundraising is all about a financial partnership, after all. This list was adapted from Karia Akash’s book, How to Design TED Worthy Presentation Slides.
Jodie Coher, Communication Specialist
With a passion for discipleship, it’s a true joy for my writing to be a small part of sending others to the mission field. I also enjoy interacting on social media and spending time with my small family in Missouri.