It's incredibly important to personally thank every donor within 48 hours of their donation.
Studies have shown that when you call and thank the donor within 48 hours, they are four times more likely to give again. Not only that, studies have also shown donors are likely to give up to 50% more on the second gift than the first gift if they are properly thanked within that time frame!
A few great ways to do this would be with a phone or video call, a personalized email or text message, or a handwritten thank you note. It doesn't have to be hard, and it doesn't have to take a long time, you can simply leave a personalized voicemail message thanking them for giving. But it absolutely must happen if you expect them to want to give again.
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Russell Cooper, Co-Founder
As co-founder of Tailored, I am dedicated to developing generosity in the Body of Christ. This is why I'm passionate about creating strategic partnerships with disciple-making organizations, as well as coaching leaders. When I have free time, I'm watching America’s Test Kitchen and trying out new recipes on my wife, my most dependable food critic.