Asking for money at any time of life is... awkward, but when you're fundraising, asking for money has a much deeper purpose. Let me tell you a key to fundraising: it's not about asking people for money; instead, it’s about giving them an opportunity to invest in Kingdom work. Maybe you're struggling with the biggest challenge of fundraising for missions? Read this blog on changing your mindset and the opportunity of giving.
1- Focus On The Partnership Relationship
It’s time you changed your mind from asking someone to give you money to inviting them to partner with you in sharing the gospel. Most of your fundraising journey hinges on your mindset going into fundraising. Your thoughts on this opportunity of fundraising partnerships will often determine the success of your fundraising.
Take a look at Philippians 4:10-20, another missionary’s views on fundraising.
10 I rejoiced in the Lord greatly that now at length you have revived your concern for me. You were indeed concerned for me, but you had no opportunity. 11 Not that I am speaking of being in need, for I have learned in whatever situation I am to be content. 12 I know how to be brought low, and I know how to abound. In any and every circumstance, I have learned the secret of facing plenty and hunger, abundance and need. 13 I can do all things through him who strengthens me.
14 Yet it was kind of you to share my trouble. 15 And you Philippians yourselves know that in the beginning of the gospel, when I left Macedonia, no church entered into partnership with me in giving and receiving, except you only. 16 Even in Thessalonica you sent me help for my needs once and again. 17 Not that I seek the gift, but I seek the fruit that increases to your credit. 18 I have received full payment, and more. I am well supplied, having received from Epaphroditus the gifts you sent, a fragrant offering, a sacrifice acceptable and pleasing to God. 19 And my God will supply every need of yours according to his riches in glory in Christ Jesus. 20 To our God and Father be glory forever and ever. Amen.
Re-read verse 17. What is NOT Paul’s focus? The gift. What IS his focus? He says it is the fruit that increases to the Philippians credit. He wants them to be blessed because their financial partnership will play a big part in spreading the gospel.
2- Change Your Own Thinking
Also take a look at Matthew 6:20, which says, “Lay up for yourselves treasure in heaven,” when you invite people to partner with you, it gives them an opportunity to do just that - ministry partnership.
Would it still feel awkward to offer financial partnership (ask for money) if you change your thinking to:
“It would be pretty selfish of you not to give people an opportunity to lay up treasures in heaven.”
"They have a chance to lay up treasure in heaven by partnering with you in this gospel-centered work."
“Why wouldn’t I want to give everyone I know the opportunity to do that?!”
That’s why fundraising for missions is a financial partnership. Offering an opportunity they cannot receive anywhere else. Invite others to join you in what God is doing as you boldly ask them to be a part of this shared mission. If you don't know what to say when you ask someone for financial partnership, check out this video - 4 Minutes with our Founder to Diagnose Your Ask.
Being a fundraising coach is exciting because I am able to meet with and help God’s ambassadors get to the field. Coaching also gives me the privilege of contributing to the Great Commission. When I’m not coaching or blogging, I’m surfing the web for new recipes to try on my family in Birmingham, AL. They are my guinea pigs!