Have you ever let too long pass without connecting with your donors? You're not alone.
Being a missionary in France has kept Natalie busy. She hasn't connected personally with her donors or newsletter list people in 3 years, and didn't know how to write a letter explaining that she needed $900 in new monthly support. It felt disjointed and weird.
Despite Natalie's feelings of disconnect in the relationships with her donors, she was ready to tackle the process and get herself and her mission to a healthy place.
Remember the Need
First, she talked about the purpose of her ministry. The challenges she faces sharing the gospel in France are often disinterest, intellectual doubts, and sexual immortality. Identifying the challenges in her particular ministry allowed Natalie to see the spiritual problem in a fresh perspective and communicate that well to a donor.
Communicate the Mission
Natalie's next step was to write a letter to her donors. Her letter included this powerful statistic, "Do you know that marriage is in rapid decline in this country where over 84% of young couples live together without ever getting married, and over 46% of marriages end in divorce, lasting less than nine years?" Identifying the whole scope of the need allows anyone to see the need for Natalie to be in France, sharing the gospel in her town.
Focus on the Impact
She made sure to include in the letter what kind of impact the ministry is having on lives around her. She identified 4 women who have been coming to a ladies Bible study over the last few years, and how each one has come to Christ. We then identified one lady in particular. Natalie wrote a powerful story about the misconceptions, fears, and hesitancy this woman had with religion, and how the woman eventually came to saving faith. This French woman and her partner, after reading the Bible, decided to get married in a Christian church, and shared their conversion stories at the wedding. All her family and friends heard the gospel, which is virtually unheard of in France.
Segment the Communication
Natalie then segmented her list of newsletter names into 3 groups: major donors, names who could join her monthly team, and anyone who gave a one time gift in the past. She then changed the invitation to partner depending on which segment in which she had each recipient placed. This means that each segmented group had a different and specific challenge to give.
She will soon be calling each name to follow up on her letter, and to touch base in a personal way with her team members. It can be done! *Natalie is not the client's real name.
Susie Berner, Fundraising Coach
You can usually find me at the beach, swimming in the pool, or planting a garden and keeping my fingers crossed that something will grow. Coaching missionaries to catch a vision for the potential and privilege of building a financial partnership team is amazing. I love it when a missionary gains the confidence and determination to build a team, and then sends me an email when they are fully funded!