All tagged fundraising plan
Missionaries are changing their marketing tactics to reach millennials. They’re making it easy to give, challenging them to commit, and sharing the stories of impact. As a ministry or organization, it would be wise to begin planning how to expand your donor base by including a marketing strategy to reach a younger generation.
After all, you know you're about to leave the country and you may not have a chance to see these new people very often. So, how do you build a relationship?
Planning, then communicating that plan allows you to act from a place of purpose, rather than obligation or guilt. A clear plan gives you the power and privilege to create space to connect with people you need and want to connect with, and invite them to meet you during those times.
I've never fundraised before; what's your best advice for someone who is just starting out, or what would you do if you were in this situation?
Realize the reason you're fundraising is good and it's worth it.
Go and find the data and know what it's telling you because even just having the basic data and making data-driven decisions about your fundraising plan is critical.