All tagged strategy

Funding flows most freely when it’s the only thing holding you back from impact.

You’ve developed a killer strategy to meet a real need in the world and impact many lives. But sometimes it’s hard to get donors to invest in your solution. You need to come up with a real strategy to take what you see as a true need, and make plans to address that need while integrating your financial partners into the plan.

This is so important because directly connecting the person giving to the impact couples funding and success without any hindrances. But defining impact clearly for your donors and potential donors can be a big challenge.

A veteran missionary couple, Mark & Anita (not their real names) are fundraising cross culturally. Anita wanted to be very careful in explaining their ministry to her husband’s Canadian friends, believing that the typical straight-forward approach could be offensive to the laid back culture. Anita felt self-conscious talking with her accent, and Mark felt overwhelmed by trying to keep the goals of their ministry simple. He was unsure how to clearly explain the needs of their ministry and their goals to reach single mothers in Costa Rica.