A Donor Should Give to Your Organization for the Impact You Make Together

Recently, I met with the director of development from a multi-million dollar organization. They do incredible work. But their funding levels have stayed stagnant for 15 years! After digging a bit deeper, it came down to answering a basic, yet core, question.

"Why should a donor give to our organization?" Answering this question is crucial for funding growth. It's what connects the donor to the impact.

And I will say here, as I told him, this is where Tailored excels -- answering why the donor should give to your organization and creating a funding strategy built on that answer. This is the proven path to growing your funding exponentially.


Russell Cooper, Co-Founder

As co-founder of Tailored, I am dedicated to developing generosity in the Body of Christ. This is why I'm passionate about creating strategic partnerships with disciple-making organizations, as well as coaching leaders. When I have free time, I'm watching America’s Test Kitchen and trying out new recipes on my wife, my most dependable food critic. I also have fun taking care of our backyard chickens, Vicky and Flo.

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