How Often Should You Follow Up?
In fundraising, it's important to follow up with potential partners! There's not much that is more essential in your fundraising process than taking the time and effort to follow up with those you've contacted so far. Obtaining funding is a priority on your end, but it may not be the top priority in the life of your financial partner.
Because following up is so essential, I regularly get asked, "how much follow up is too much?" Or you may ask, "how many times should I follow up?"
My typical response is a minimum of 6 times every three days. The three days is key because you want to follow up while the previous message is still fresh. And the only reason you may stop after 6 times is if the person has given absolutely no response in return. If they have responded that they're thinking about it or praying about it or need to discuss it with their spouse, then continue to follow up until you get more information or a firm no.
The next thing people ask is, "Doesn't that feel like harassment?" Honestly? No.
MORE OFTEN THAN NOT, THEY'LL BE THANKING YOU FOR CONTINUING TO REACH OUT.
We're all bombarded with literally thousands of messages of everyday from ads on TV or online, text messages, emails, billboards, radio ads, etc. Your follow up is the gentle, consistent reminder that there's something exciting waiting for them if they're interested. And you're excited enough to make sure they don't miss it this amazing opportunity of partnership. More often than not, when they do respond, they'll be the one apologizing for not responding and thanking you for continuing to reach out!
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