Your Secret Weapon for Giving Tuesday

Giving Tuesday is upon us! This year, it's November 28, 2017. As you give to others, it's a great time to maximize funding for your ministry.

Something I've seen work on multiple occasions is the power of a matching gift. Matching gifts are usually given by high-capacity donors. These gifts can be easily advertised through social media because #GivingTuesday has already created awareness for you.

WHEN DONORS KNOW THEIR GIFT IS BEING MATCHED DOLLAR FOR DOLLAR, IT CREATES A POWERFUL SENSE OF OPPORTUNITY.

Not only does it create opportunity, it also creates a sense of urgency because matching gift moments don't come along all the time. Take advantage of #GivingTuesday by giving of yourself to others, and offering your financial partners a chance to give through gift matching.

Russell Cooper, Co-Founder