Messaging Checklist

You may have noticed some significant changes in your ministry since you first began. They make it necessary for you to adapt your messaging to align with the present needs and vision. This allows your financial partners to better support and personally relate to the work God is doing through you! To make it easier for you to update your messaging, consider asking yourself a few simple questions outlined in this free checklist. Your answers will give you a foundation to create a powerful message that people will want to hear.

✔️ What is your mission?

• What is your organization’s mission statement?

• How does your mission coincide with your organization’s?

• What is your ministry all about?

✔️ What need or challenge is your ministry addressing?

• What struggles/challenges are the people you serve facing?

• Can you share a specific story of struggle about one of them?

• What would happen to these people if you don’t take action?

✔️ What is your vision?

• What transformation do you want to see where you serve?

• What are you asking God to do through your ministry this year?

✔️ What is your strategy?

• What specific goals do you have for the next 12 months?

• What steps will you take to reach your goals?

• How will your strategy meet your specific needs?

✔️ What stories do I want to share?

• Calling Story: How did God call you to this ministry?

• Need Story: Why is this ministry important?

• Impact Story: How is God working in both big & small ways?

✔️ What makes a good story?

• FOCUS on a Specific Incident: Include WHO, WHEN, and WHERE

• Share the DETAILS: Create bullet points of things you don’t want forgotten.

• Create and memorize a POWERFUL ENDING LINE.

• Keep it 2 minutes. We find this is often the right length.

Alright, now go update your message!