The Science in the Art of Fundraising

Whether you’re a Type-A personality or you take a sit- back-and-let-it-happen approach, we all appreciate a little rhythm in life. We want to know that coffee is available in the morning - on your countertop or at your favorite spot. We want to know when a member of our family will be home. We want to know - even just a little - what’s around the proverbial corner.

The same goes for your donors and their relationship with you.

In this e-book, we will look at the “science” behind the “art” of relationship fundraising. This is critical because, without a steady rhythm and predictability, relationship takes longer to develop or may not even develop at all.

As leaders of organizations or initiatives that rely on the generosity of partners, the responsibility to establish those rhythms is on us. It just takes a few systems in place at the onset, which can then allow you to engage in relationship building with greater ease and more efficacy.