In our experience, knowing what you need, how you need it, and directly asking for it in any culture is the most effective approach. The more important part about all of that is to be clear. In an indirect culture you can be clear about what you are looking for, but you may not ask for a person to make a decision right then and there.

Fundraising is like building a home. It’s not done over night, and it requires a plethora of things to be done correctly and admirably. To really get the job done, you need the right tools to change your vision into a project brought to fruition!

Giving history is a great indicator for identifying major donors. If someone has given you at least $500 in the past, they could potentially give again and give more. Making the leap from $500 to $1,000 is likely not a huge jump for most major donors

If you are raising more than $30-$40k per year, we recommend you have some level of major giving. In general, this is someone who has the capacity to give a single gift of $1,000 or more

The main reason ministries often ask partners to increase their giving would be because their expenses have gone up or overall giving has decreased. But those reasons are likely not the reasons that would motivate donors to give substantially.

Studies have shown, time and time again, that the earlier you acquire a second gift, the higher the total giving of a donor will be over the lifetime of their partnership with your ministry. So how do you get the second gift?

If asking for funding is difficult for you, then stop asking for yourself. Instead, ask for the child you are helping learn English in India. Ask for the the little girl who is trapped in human trafficking in Cambodia. Ask for the family without clean water in Africa.

The qualifying step can get a little complex, because it is not a one size fits all type of approach. You are going to need to think through each individual case and create a specific plan of action for each potential partner.